Last week I saw a great social media presentation by Amy Phenix with Macalester College. Her team is finding creative ways to target their alumni through Facebook ads and posts. Her presentation showed how they are reaping the benefits through increased alumni interactions, awareness-building, and fundraising.
Are you reaching out to alumni online? Post tactics that you have found effective.
I know the University's office in Beijing is attempting to use LinkedIn to connect with UofM alumni in China. The challenge is great there as many social networking platforms that we are familiar with and love are blocked there.
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