Social media and alumni

Last week I saw a great social media presentation by Amy Phenix with Macalester College. Her team is finding creative ways to target their alumni through Facebook ads and posts. Her presentation showed how they are reaping the benefits through increased alumni interactions, awareness-building, and fundraising.

Are you reaching out to alumni online? Post tactics that you have found effective.

 

Resources for getting started in social media, from Cari Hatcher

At last week's Web 2.0 presentation, Cari Hatcher offered lots of tips for getting started with social media. Here is her list of online resources.

• Brand Awareness: It's all a 'Twitter' (PDF)
  
• "Get on Twitter" is Not a Social Media Strategy (PDF)
  
• NSO to Try Beethoven's Tweet Suite
  
• Facebook Best Practices for Nonprofit Organizations
  
• Online Communications that Don't Suck
  
• Using Facebook for Your Nonprofit
  

Thanks, Cari!

ROI and social media

Check out these slides breaking down how to identify ROI for social media: http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

Good food for thought!

Monday link roundup 10-19-09

Every Monday we post a roundup of interesting communications news and articles from the past week. Here are a few I was intrigued by.

This is an interesting article about e-mail usage: http://online.wsj.com/article/SB10001424052970203803904574431151489408372.html  

A friend posted a link to slides from an MIMA presentation on Web content: http://www.slideshare.net/rlovinger/content-gone-wild

Check out this article on social networking and gender. Interesting stats: http://www.fastcompany.com/blog/stephanie-schomer/write/more-women-use-social-networking-sites 

Need a break -- check out music news, etc... at: http://pitchfork.com/

 

What have you been reading, listening to, and watching? Add a comment or suggest a link for next week.

This week's poll

Is your unit actively employing social media (Facebook, Twitter, blog,
etc.)?

Monday link roundup, 9.21.09

Every Monday we'll post a roundup of interesting communications news and articles from the past week. What have you been reading? Add a comment or suggest a link for next week.

Productivity
Now that students and faculty are back in action, do you feel overwhelmed and overburdened? Don't let the demands of your work day get the better of you. Use your time at work more efficiently.

Marketing/Branding
Does branding pay off for Colleges? Harvard thinks so.

PR
Do you think Kayne's outburst at the VMAs was a publicity stunt? This expert does.

Social media

Brands are strengthened (or damaged) based on the experiences they provide. And in an increasingly social world, those experiences are no longer created for people but with them. On this blog you will find articles and insights about the opportunities and challenges created by rapidly growing and evolving Social Media.

Twin Cities Twitter (Shout out to Jessica Franken, our rockin' Blog editor) for sending this my way.)

Graphic Design
Looking for Photoshop and Illustrator Tips/Tricks? Check out Pixel Perfect on Revision 3. You can download episodes via ITunes or watch right on the Revision 3 Web site. Side note: Revision 3 is an amazing resource for all things technology. Check out Tekzilla if you are a geek like me!

Fun stuff
Myna is
sort of like Garage Band in your web browser.