Want a say in upcoming programs? Take this survey today!

Have you taken our survey? The UMCF Programs Committee wants to know what kind of programming you would like for 2013-2014. Take our survey today! 

Social media: More work or play?

5 steps to maximize your membership

The Communicators Forum board recently sent this email inviting members to make it your communications year and take advantage of membership benefits and value.

Here are five steps to maximize your membership.

STEP 1: Complete this brief member survey by Friday, November 16.

STEP 2:
Save the date for these signature events:

• 
  Member Appreciation Event - May 29, 2013, 4:30-6:30 p.m., Weisman Art Museum, Minneapolis
• Annual Conference - June 25, 2013, all day, Carlson School of Management, Minneapolis
  

STEP 3:
Plan to enter your best work in this year's Maroon and Gold Awards, entries due February or March 2013 for work done anytime in 2012.

STEP 4:
Attend a program. The next two are:

• November 15, 12-1:30 p.m., 100 Murphy Hall - Beginner's Circle: Working with University Relations (panel discussion)
  
• December 5, 12-1:30 p.m., 2-233 Carlson School of Management - Expert Insights with Dave Pyle, former bureau chief of the Minnesota/Wisconsin Associated Press
  
  

STEP 5:
Give yourself a creative reboot and try something new.

• Volunteer for a committee
• Visit a museum or see a performance on campus
• Explore UMCF communications resources, comment on Pinterest, tweet or retweet your UMCF colleagues
• Get creative sharing ideas in the comments on the member survey
• Comment on this blog

FULL EMAIL TO MEMBERS BELOW

Communicators Forum members,

As a Communicators Forum member you are part of a network of professional communicators who are smart, talented, inspiring, outspoken, strategic, reflective, candid, diplomatic, pragmatic, resourceful, thoughtful, pioneering ...

who execute social media campaigns, plan and write website content, design educational materials, set strategic direction, consult on best practices, create compelling videos, pitch stories that showcase the U's impact, manage creative teams, tell stories that matter ...

and the list goes on!

The volunteers working behind the scenes to make things happen have an exciting year planned for you (yes, YOU), with some programming and key dates below. We want you to make it = YOUR YEAR. It's the year of the communicator. Your year.

Some steps to maximize your membership:

STEP 1:

So we can shape activities to meet your interests, complete this brief member survey by Friday, November 16.

STEP 2:

Save the date for these signature events:

Member Appreciation Event - Year of the Communicator

May 29, 2013, 4:30-6:30 p.m., Weisman Art Museum, Minneapolis

This new event will celebrate members with appetizers and cocktails; inspiring display of awards entries, Mike (people's choice) judging, and awards ceremony (separated from the annual conference); group palm readings, and more surprises.

Annual Conference - Year of the Communicator

June 25, 2013, all day, Carlson School of Management, Minneapolis

The annual conference will be one to remember with a new location and exciting lineup in the works. Be sure to share any speaker/topic ideas on the member survey!

STEP 3:

Plan to enter your best work in this year's Maroon and Gold Awards. Submissions will be due sometime in February or March 2013, for work done anytime in 2012. All entries will be displayed and awards given at the member appreciation event in May. Share ideas for new awards categories on the member survey.

STEP 4:

Attend a program. Thanks to everyone who was at Wednesday's tour of the For the Common Good exhibit at Andersen Library, and congrats to raffle winner Allison Gahlon (Learning Abroad Center)!

• November 15, 12-1:30 p.m., 100 Murphy Hall - Beginner's Circle: Working with University Relations (panel discussion)


• December 5, 12-1:30 p.m., 2-233 Carlson School of Management - Expert Insights with Dave Pyle, former bureau chief of the Minnesota/Wisconsin Associated Press

Learn more and register >

STEP 5:

Give yourself a creative reboot. Take a walk. Go to a museum on campus. Visit the Forum website, comment on the blog, (check out these past poll results, very fun--many introverts and English majors!). Volunteer for a committee by contacting one of the chairs listed below. Forward this email and spread the word to colleagues who aren't members--that $40 goes a long way for value.

Whatever steps you take (whatever moves you make), we hope you dare to make it your communications year.

Sincerely,

your Communicators Forum Board of Directors, 2012-13

Kate Sophia, chair / Academic Support Resources

Rebecca Noran, vice chair / Academic Health Center

Kelly O'Brien, chair emerita / College of Liberal Arts

Sarah Hollerich, at-large director / Academic Support Resources

Melissa Wray, recorder / Northrop Concerts and Lectures

Didi Nguyen, treasurer / Academic Support Resources

Lani Payette, chair, technology committee / Training Services

Katie Covey, co-chair, marketing and promotions committee / Weisman Art Museum

Erin Kober, co-chair, marketing and promotions committee / Student Unions and Activities

Cullean Colby, co-chair, program committee / Carlson School of Management

Jen Thissen, co-chair, program committee / College of Liberal Arts

Kris Junker, co-chair, awards committee / College of Veterinary Medicine

Ann Nordby, co-chair, awards committee / University of Minnesota Extension

Erin Lauderman, co-chair, conference committee / Weisman Art Museum

OPEN: co-chair, conference committee (contact Erin at elauderm@umn.edu if interested)

Introvert or extrovert? (or, How come no one shows up to UMCF happy hours?)

What would you guess is the personality type of a communicator? Probably extrovert, right? But there are many of us in varying job functions, from graphic design to PR. Let's see how it shakes out:

A poll on surveys

Thanks to Christina Frazier from the Office of Planning and Analysis for sharing lots of helpful information about U of M survey policy and tools on Wednesday. It was interesting to hear about planning for the new U survey tool. The event had me wondering how many people are currently using UMSurvey and other survey tools.

Superbowl Ads

T-minus 2 days and 5 hours until Superbowl XLVI. Are you excited for the Giants v. Patriots rematch, or are you like me, and more excited to see the new ads? I love seeing what creative advertisements companies pay millions for - sometimes the ads are great and sometimes they, well, aren't great.

Get a sneak peek at some of the Superbowl ads by going to the following link:

http://journalexpress.net/cnhi/x2053730301/Sneak-peek-at-this-years-hottest-Super-Bowl-ads

Happy Superbowl Weekend Forum Members!

Throwing your work into the ether: measuring value

Everyone likes validation. Validation is tangible evidence that what you do is valuable. For those in a creative field it's essential, if only because for most of us the money isn't validation enough (because it's not enough money). Social media is a shining example of the power of validation. The Facebook "like" button is founded on the principle. Twitter's retweet is the same. Digg is a popularity contest. Everyone wants to go viral on YouTube. Measurement tools, metrics, and analytics are just another way to ask, 'Do people like us (me)?" In a way, it feels very much like an extension of high school. The hormones of it all are quite frankly making me breakout.

Despair
Let's assume for a second that when, for example, I write a story, it's not about me getting any sort of personal feedback--that it's about who or what I'm writing about. Now get rid of that notion. It is about me, dammit. How long would any of us keep doing something without once-in-awhile hearing an "attaboy?" Say what you will about writers having low self-esteem (it's true), but sometimes you gotta hear "good job" to believe it.

I asked a friend in a similar field about this, and, like me, he wasn't afraid to admit his deepest insecurity about self/work-efficacy. He said, "Sure, you're promoting events people might attend, making someone aware of research. They might or might not take action. But that's just too far removed...too hypothetical." His despair is my aggravation. And so, as in every situation, I first ask myself, "who can I blame?"

Assigning blame
First, I blame inadequate metrics. Metrics for online media simply aren't yet where they need to be unless you're selling something (and someone is buying). If your video of an intoxicated squirrel gets 7 million views, what does it really mean (other than being absolutely friggin' hilarious)? Who does it touch? What difference did it make in a life?

For this conversation, I reference a fantastic article on ClickZ about measuring marketing success (related), which says all I might hope to say. Suffice to say, metrics are and will continue to evolve until one day we all have high self-esteem.

Second, I blame you. And I blame me. Because it's not enough anymore to drop your work into the series of tubes (minute 2:12) that make up the internet, hearing only a "whoosh" and then...nothing...into the ether.

Solution: "Good job!"
When is the last time any of us read something wonderful and sent a note to the writer, or photographer? Why doesn't this happen? If someone sat down and told you a story in person, or showed you a slideshow, and you just sat there and didn't say anything afterwards, it would be...a very weird and awkward silence. Direct feedback can't be beat. Most of us, I'd wager, would trade 1,000 "impressions" for a direct comment any day. So next time you read something you like, send a note to say so*.

So, what are some solutions here, and how are you getting your fix? Do comments on Facebook do it for you (certainly more meaningful than "likes")? Is a retweet enough? Should the author always include a byline with an email address? Let us know in the poll.








*The irony here is that most of the time, if someone takes time to send a comment, it's negative. Nothing motivates quite like displeasure. Let's try to change the tone.

P.S. The Comm Forum does a nice job of filling this void with its yearly conference and Maroon & Gold awards program. And members are known to give the occasional shout out. But no one should need to fill out an application in order to receive positive feedback.

What Does Your Unit Do Best?

Poll: Paying for online content

The Star Tribune recently announced that they will start charging for their online content. The New York Times did the same earlier this year with much media coverage and public debate. MinnPost operates on a reader-supported model.

As more and more communications channels are moving to a paid-service model, we're curious: do you pay for online content?

Poll: Revisiting ebooks

A year ago we asked, "Do you use a portable device like the iPad or Kindle for reading books?" Results:


So...today we're wondering what you're using:

How does the Forum benefit you?

Are you a specialist or a generalist?

During Amy Phenix's talk at our September 15 program, she asked the audience if they felt they were generalists or specialists. The majority raised their hand for generalist.

Amy then went on to suggest that future reorganizing of communications at the U may favor specialists. It remains to be seen where this all will go, but in the meantime, let's ask the question again of our blog readers.

Query: Your favorite online tools

Have you tried wordmark.it? It's a fun and helpful online application that lets you preview words with the fonts installed on your computer. Definitely a time saver when you're trying to choose an appropriate font.

What about your favorite online tools? Have you recently come across any great online resources like this?

Poll: Do you read e-books?

Who should be our keynote speaker?

Planning is under way for 21st annual Communicators Forum conference! Last year, we thoroughly enjoyed our keynote speaker, Dennis Cass. We found Dennis because of you, our wonderful members! So, who do you want to see at this year's conference? Post a comment with your recommendations.

Thinking about academic freedom

I've been busy at work this month on coordinating our October program on academic freedom, and I'm excited about the discussion. Thanks to Kelly for recently posting our exact policy on academic freedom last month. There's still so much to cover for the program, which got me thinking... we know the what of the policy, but what about the who? So I thought I'd ask you what you thought.

Average open rates for communications at the U

I received a question from the Forum's chair elect Kelly O'Brien, who recently began a new CLA newsletter for faculty, staff, and student workers (mostly grad students, I believe) as to what are the average open rates (unique opens) for regular email updates/newsletters here at the U. I told her that for Brief, the number varies between 20-25% and has seen 30% on some occasions.

Matt Sumera in University Relations gave me stats on some recent high-profile emails, and those seem to average unique open rates of around 18%.

An interesting analysis on open rates by list size can be found at open rates by size.

For those of you who track your open rates, where do you fare?

Do we need FAQs?

In a recent post, E-WRITE's Leslie O'Flahavan considers the statement "If Your Web Content is Good, You Don't Need FAQs." Before listing FAQs on your website, there are some helpful points here to think about.

Poll: Web site or website?

I've been slow getting this poll up, so by now I'm sure you've all heard about the AP Stylebook's decision to change Web site to website.

Do you think they made the right decision? Please vote in the poll below!

*"Televisionshow" comment hat tip to @nprmonkeysee.

Poll: March Holiday: Wasteful, or Awesome?

Every year when March rolls around, I look at the calendar and remember that we get the Friday of Spring Break as a University day off. Some years I curse the randomness of having that day off, and wish I could use that holiday for something useful, like my birthday...or the day after my birthday. This year, I'm actually excited about having a random Friday off! Since it's not a holiday that the rest of the world shares, places like restaurants, malls, and museums are open, and I can take advantage of a relatively quite day of errand running, or perhaps plan a little 3 day trip.

So, what do you think of our March floating holiday?