The subject of this month's Forum program "What to Publish Online-And When" has no doubt been on the minds of any communicator who works with publications.
Creating any type of web presence to go along with a publication presents many challenges. You're dealing with a potentially different audience online, so you need to factor that in. You also need to create something compelling enough to drive print readers to your website--offering them something more to go along with the story.
The best way I've heard this described is as a "companion site." It's not merely a reproduction of the magazine in an online format, but a site that works with the print publication to present online content that enriches each story.
I'd love to see some examples of publications doing this well. If you know of some, please post a link in the comments section of this blog post.
For those of you who haven't registered for the program yet, here is the info:
Thursday, February 17, 2010
Networking and registration: 3 pm
Program: 3:30 - 4:30 pm
1-105 Hanson Hall, West Bank
We will be raffling off another FREE one-year membership to the Communicator's Forum at the end of the program. Don't miss your chance to win.
As always, this program is free to UMCF members; $10 for non-members, $5 for students.
Register at https://umcf.umn.edu/programs/index.php
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