Pantone announced the color of the year for 2013 today: emerald (17-5641 for those of you who like to be exact about this kind of thing). Those of us who prefer green may be a little smug about this announcement, but...does it really mean anything? Will we start seeing more designs using this color that purportedly "enhances our sense of well-being further by inspiring insight as well as promoting balance and harmony?"
Is it more than a marketing tool? Is it fun, regardless? Would you have picked something else?
I love green and I've been seeing more of it on people over the past 6 months. Is this a forecast for 2013? All of the spring and summer clothing lines are in production already, so as far as predicting the future ... maybe Pantone talks with manufacturers so they know what's up, but they aren't setting a trend in any way.
ReplyDeleteMaybe this is more about selling Pantone coffee mugs and iPhone cases.