U. of Kentucky Encourages Students to Check In via Facebook

Here's an idea about using Facebook's new Places location service on a college campus:

The University of Kentucky has planted giant, wooden pointer thingies --
like the tab that marks the map in the Facebook Places logo -- on its
campus to encourage students to check in at school.

"We're encouraging students to check in, so when they do, it'll show up
in their news feed and maybe their friends still in high school will see
it over and over again," said Kelley Bozeman, Big Blue's marketing
director, adding that the university's marketing efforts are focused on
undergraduate recruitment.

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