As I had mentioned a few weeks ago, we have created two new subcategories for the Electronic category for the Maroon and Gold Awards. This was in response to the change in how we communicate here at the U. No doubt about it...times are tough. Our print budgets have been slashed, we do more with fewer people...all while still maintaining the high quality of work that we do.
We have had to be innovative. We have had to find other ways to get our message across to our audience. We have had to completely change the way we do do our work in a short period of time. It only makes sense that we on the Awards Committee adapt to the new way we are being asked to communicate, and we want to make sure you get the recognition that you deserve. Because of all these reasons, we have created two new subcategories to the Electronic category of the Maroon and Gold Awards. We believe the addition of these two new subcategories address how many of you are choosing to communicate.
Coordinated Social Media--Can include any or all of
the following: blogs, FaceBook, YouTube, Twitter, etc. Entries will be
judged on clearly-defined strategic purpose, creative and effective
approach to message, excellent writing and interactivity,
appropriateness for intended audience(s), technical execution, and
effective exploitation of the particular qualities of the medium
employed. When more than one of the social media are used in concert,
criteria will include synergy among the different media that supports
the overall effort and effective exploitation of the particular
qualities of each medium employed.
E-Newsletter--Can include any electronically
delivered newsletter within the University system sent on a regular
schedule that is at least monthly and includes significant content
(beyond calendar items and brief notices). Audiences for the
e-newsletter may be internal or external (staff, students, alumni,
etc.). Various formats are welcome: email-delivered with full text in
the body, emails with teaser copy offering links to full online
articles, blogs, etc.
Please consider submitting any work you have produced that fit these categories. We want to not only recognize the amazing work you are doing, but showcase how the University as a whole is a leader in adapting to new media and electronic communications as a whole.
Quite simply, you rock....lets make sure the U knows it!
Tomorrow's post...how entering the MAG Awards is good for your career.
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