The Council of Academic Professionals and Administrators (CAPA) monthly newsletter features a P&A Audio Spotlight with News Service assistant director Jeff Falk. Jeff does a fabulous job talking about how their office helps make the case for the University, using the stadium campaign as an example. As communicators, we all make the case for the U of M on a regular basis--but maybe we don't make the case for ourselves enough. Think about it as you listen to Jeff's brief interview.
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