At MinneWebCon this morning, Luke Wroblewski's keynote address focused designing for today's web--which now, more than ever, means designing for mobile use. He discussed online trends in mobile vs. PC use, projections into the future, and showed examples of how to do it well and not so well...
But, in my opinion, by far the best takeaway was Luke's emphasis on content strategy--thinking about the audience and how they are using the information on each specific device, be it a pc or phone.
It's no secret that people use mobile devices in a different way than they use their home laptop or tablet. So, it makes sense that the information provided on a mobile site should be different from what's available on a standard website. For some businesses and academic departments, landing on a solid mobile content strategy may be easier than others.
One example I was able to find from the U is the new Gopher Athletics mobile site, www.gophersports.com. It's not as comprehensive as their main website, but seems to give the relevant information that people would most likely be seeking from their phone.
Are any of you working on a mobile site? Does anyone have another mobile site to share or insight on mobile content strategy?
Spring Jam has a mobile site this year with event details and location maps. http://springjam.umn.edu/
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