U's "Driven to Discover" campaign cited in WSJ

Congratulations to the U's marketing department! The latest round of Driven to Discover was highlighted in a Wall Street Journal article on college advertising campaigns, where Minnesota was called "the national champion of self-promotion."

What did WSJ find so impressive?

"The ad that graded the highest overall was Minnesota's. The ad features
Massoud Amin, a professor of electrical and computer engineering, who
talks about the importance of creating a better power grid. Our
panelists liked the ad because it was about academics. They also thought
it conveyed messages about research and diversity without beating the
viewer over the head with them."