Sometimes the newest and greatest isn't always the best. It seems the world is looking to social media as the solution to marketing on a budget and as the vehicle to connect with Gen Y. As is often the case, one size does not fit all.
Are you in a situation where your client wants to jump on the social media band wagon, but you know it isn't a good fit for them? How do you say no to the enthusiasm your clients might have to social media marketing? You might have a great case against social media marketing (not audience appropriate, might open up privacy issues, etc.), but here are some interesting articles in case you need additional material for your arsenal!
The Many Challenges of the Social Media Industry
Listen & Learn (Simplified Social Media Process)
The Biggest Problem with Social Media Marketing
There's More to Marketing than Social Media
The Problem with Social Media Marketing
The Problem in Social Media Marketing (is word of mouth actually good for your org?)
Is Social Media the Same as Marketing?
Is Social Media an Impediment to Problem Solving?
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