Last Sunday night was the "most watched sporting event." Did you tune in? Actually, the title "most watched sporting event" stirs up quite a controversy, depending on your parameters.
It may be the most watched sporting event in the US, but the most watched sporting event in the world? Hmm... many FIFA fans would argue. Given the World Cup is in Africa this year, I imagine the numbers for that final game will significantly pass the numbers for the 2010 Super Bowl. Just a hunch.
Being the savvy communicators you are, perhaps many of you tuned in just for the commercials. I thought the absence of Pepsi Co., usually a perennial advertiser for the Super Bowl, was interesting. Instead of paying for a 15- or 30-second spot during the game, Pepsi has diverted their funds to the Refresh Project (http://adage.com/digital/article?article_id=141973)
What do you think? Is Pepsi brilliant for their innovative campaign? Or, is this the wrong way to create awareness? Did Pepsi dodge a bullet by not advertising in a group of rather non-memorable ads? (Our apologies to Betty White who was the memorable exception.)
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