Monday, October 8, 2012

UMCF Member of the Year Profile: Jen Peters

Editor's note: To start off a new academic year on the blog, we decided to profile the 2012 UMCF Member of the Year, Jen Peters. Take notes, folks.

jen.jpgUMCF: What is your job title and department here at the U? How long have you worked there?

Jen Peters: Graphic designer at the University Libraries since September 2008 (4 years, 1 month).

UMCF: What's an average workday like?

JP: The majority of my day is spent in my office designing. I generally have at least five projects going at once, and produce them from concept to completion. I often start a project with a few quick sketches and typeface explorations before moving into InDesign. I often sort through images from the Libraries' archives and special collections and collaborate with our exhibits designer, Darren Terpstra. I work closely with the Communications Director finalizing text edits and creating and sending HTML emails.
 
UMCF: Favorite part of your workday?

JP: I love starting a new project, particularly brainstorming visual concepts and searching for the perfect typeface! I am fortunate to work with so much incredible art here at the Libraries such as these lovely seed catalogs.

UMCF: How does what you do support the mission of the University?

JP: We work to promote our vast resources which ultimately help expand the reach of research: our expert librarians, the millions of volumes held in our collections, tools to enhance productivity, and programs and services.

UMCF: Why did you join the Forum? What role does the Forum plan in your everyday work life?

JP: It was a big transition coming from an agency setting into my current position, working with only two other people. I joined to network and gain a better understanding of the communications work happening at the University.

I have learned so much by volunteering on the conference committee. I have been asked to help plan events at the Libraries as a result. Plus, it gave me a good excuse to approach potential speakers - designers and artists I admire.
 
UMCF: Where do you find creative inspiration?

JP: Design and photography blogs, any type of magazine, Pinterest, plus the incredible local art and design culture here in the Twin Cities.

UMCF: What are your hobbies outside of work?

JP: Riding bike, gardening, photography, skiing - anything outdoors!

UMCF: Tell us a fun fact about yourself.

JP: We (my husband and I) have a 15 year old music loving cat. When my husband plays guitar, she demands to be in the same room, sitting by his feet.
 


Wednesday, September 26, 2012

Faculty's First Press Release

Check out this blog post by Emily Peters, a post-doc in I on E. She has some great "lessons learned" about working with the media including:

University communicators are there to help you. Get these
communication experts involved as soon as you suspect your research may
draw media attention. These people not only are trained journalists, but
also work with scientists all the time. They understand how hard it can
be to translate years of complicated research into a few sound bites or
sentences. They truly want to help you tell your story in the most
interesting, accessible and accurate way possible. They also serve as a
point of contact and filter to the outside media world. Let them do
their job and help you through this process.


Thursday, June 14, 2012

Go for the Maroon and Gold: Training Tip

Mobile
web usage is becoming more and more popular making content optimized
for mobile devices incredibly important. Even President Obama is
ensuring
that key services on .gov websites are available easy to access
by mobile. Getting started can be daunting to many -- take a look at
five best practices
.


And,
make sure to attend the UMCF annual conference session, "Responsive Web
Design," with Anthony Ticknor a principal software engineer at The
Nerdery.

The conference is six weeks away but there's still time to register!


Wednesday, May 9, 2012

Best Times to Post to Social Media

I should be posting this to Facebook or Twitter right now instead of a blog. Why?

The Poynter Institute has just released this report showing the highest click-through days/times for Facebook, Twitter and Tumblr.  Peak time for Facebook and Twitter are right now: 2:30 p.m. on a Wednesday.

This will change how we schedule our postings. Have you seen anything different in your campaigns? Click through for neato graphs.

Bitly data shows the best times to post links to Facebook, Twitter and Tumblr




Monday, May 7, 2012

Conference Early Bird Deadline Extended to May 18!

Go for the Maroon and Gold


Communicators Forum 2012 Conference

Thursday, July 26, 2012

7:30 a.m. to 4:30 p.m.

St. Paul Continuing Education and Conference Center

Parking Map and Directions



The early bird deadline has been extended! Register by May 18 »


Session topics and speakers are now available online »