Are you encouraging conference "tweckling"?

You know how every conference we attend these days has its own hashtag? So we can all tweet about what we're learning and how awesome the event is? Well, there is a dark side to the conference tweet: tweckling. Fair communicators, you can probably figure out what that means.

As event planners and programmers, what can we do to discourage tweckling? Should we? Check out this article from the Chronicle and post your thoughts on this. Oh, the humanity!

"Conference Humiliation: They're Tweeting Behind Your Back"
http://chronicle.com/article/Conference-Humiliation-/49185/