You may have heard of Blaise Pascal famously ending a correspondence to a friend with "I have made this letter longer than usual, only because I have not had time to make it shorter." Many writers identify with this because they understand how much time and effort is needed to convey complex meaning in few words.
I'm no designer, but I'd imagine they face similar challenges when conveying meaning with minimal visual elements. At least that's what I thought of when I saw this series of minimalist posters for fairy tales. Scroll slowly and see if you can guess the tale with just he image.
Monday, March 25, 2013
Thursday, March 21, 2013
Design thinking: A new egg carton?
Welcoming spring with this innovative egg box design by a University of West Hungary student.
The redesigned carton is made of cardboard and a rubber band. It's flexible and environmentally friendly.
Think it will make it to the supermarket?
Monday, March 18, 2013
Last chance to enter the Maroon & Gold Awards
Remember that awards entries are due by noon on Thursday, March 21. We know that you are doing great work, and we want to recognize you for it!
We particularly would like to see more entries for use of the Driven to Discover campaign theme, "Discovery illuminates everyone". Read about the categories and judging criteria.
Won't your boss be pleased when you tell her that you've won an award? By the way, you can invite her (or him) to the awards ceremony at our fabulous member appreciation party on May 29 at the Weisman Art Museum.
Don't forget, entering is free. Learn more and enter.
--Ann Nordby, co-chair, awards committee
Thursday, March 14, 2013
Stay creative
Just a nice video to help you think of ways to stay creative...
29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.
Tuesday, March 5, 2013
The Economist and the Oxford Comma
I greatly enjoyed all of the clever grammar oriented memes and messages over social media yesterday, but this really tickled my fancy. Enjoy! The Oxford Comma: Is a Comma Grammar
Saturday, March 2, 2013
Friday, March 1, 2013
Naming Winter Storms
As a native Minnesotan, I was irked beyond reason when The Weather Channel started naming winter storms. The practice came to my attention when the so-called Winter Storm Caesar was approaching Minnesota in December.
What the what?!! Remember the Halloween Blizzard of '91? The Armistice Day Blizzard of '40-something? (OK, we weren't there, but we've heard of it, over and over.) The thing is, Minnesotans know that winter storms must EARN their names, not be assigned them in some marketing scheme by East Coast weather elites.
Which leads me to this blog post's real topic, the idea that social media can save lives. Well, that's what The Weather Company (parent of The Weather Channel) is claiming. In an Adweek article, Weather CEO David Kenny claims that they named storms so that people would start tweeting and posting about them on social media, thus raising awareness and saving lives.
What do you think? Does naming something encourage social engagement about it? What could we name here at the U to encourage social engagement? Please share your thoughts! And heaven help us if Winter Storm Yogi should approach the northern plains.
What the what?!! Remember the Halloween Blizzard of '91? The Armistice Day Blizzard of '40-something? (OK, we weren't there, but we've heard of it, over and over.) The thing is, Minnesotans know that winter storms must EARN their names, not be assigned them in some marketing scheme by East Coast weather elites.
Which leads me to this blog post's real topic, the idea that social media can save lives. Well, that's what The Weather Company (parent of The Weather Channel) is claiming. In an Adweek article, Weather CEO David Kenny claims that they named storms so that people would start tweeting and posting about them on social media, thus raising awareness and saving lives.
Kenny
cited the nearly 800 million photos and tweets that "Nemo" generated
over 5 day period as proof positive that the naming system worked to
raise awareness and served to consolidate the torrent of storm-related
social media data. - See more at:
http://www.adweek.com/news/technology/weather-channel-thinks-facebook-and-twitter-save-lives-147540#sthash.3FnaXZWx.dpuf
Kenny claimed the almost 800 million photos and tweets that "Nemo" (good lord) generated over five days when it slammed the east coast was proof of his claim.cited the nearly 800 million photos and tweets that "Nemo" generated
over 5 day period as proof positive that the naming system worked to
raise awareness and served to consolidate the torrent of storm-related
social media data. - See more at:
http://www.adweek.com/news/technology/weather-channel-thinks-facebook-and-twitter-save-lives-147540#sthash.3FnaXZWx.dpuf
What do you think? Does naming something encourage social engagement about it? What could we name here at the U to encourage social engagement? Please share your thoughts! And heaven help us if Winter Storm Yogi should approach the northern plains.
Kenny
cited the nearly 800 million photos and tweets that "Nemo" generated
over 5 day period as proof positive that the naming system worked to
raise awareness and served to consolidate the torrent of storm-related
social media data. - See more at:
http://www.adweek.com/news/technology/weather-channel-thinks-facebook-and-twitter-save-lives-147540#sthash.3FnaXZWx.dpuf
cited the nearly 800 million photos and tweets that "Nemo" generated
over 5 day period as proof positive that the naming system worked to
raise awareness and served to consolidate the torrent of storm-related
social media data. - See more at:
http://www.adweek.com/news/technology/weather-channel-thinks-facebook-and-twitter-save-lives-147540#sthash.3FnaXZWx.dpuf
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