Thursday, March 15, 2012

Millennials. Not so community-oriented?

A few years ago a Forum conference session focused on the mindset of millennials. We were told that they are into their group, the betterment of their community, being part of the gang. New research is showing that perception may be way off. Since many of us communicate to millennials (and work with them here in the Forum, :-) ) here's that article, from The Chronicle.

Millennials Are More 'Generation Me' Than 'Generation We,' Study Finds











Millennials, the generation of young Americans born after
1982, may not be the caring, socially conscious environmentalists some
have portrayed them to be, according to a study described in the new
issue of the Journal of Personality and Social Psychology.


The study, which compares the traits of young people in high school
and entering college today with those of baby boomers and Gen X'ers at
the same age from 1966 to 2009, shows an increasing trend of valuing
money, image, and fame more than inherent principles like
self-acceptance, affiliation, and community. "The results generally
support the 'Generation Me' view of generational differences rather than
the 'Generation We,'" the study's authors write in a report published
today, "Generational Differences in Young Adults' Life Goals, Concern
for Others, and Civic Orientation."

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