Making the case for communicators

The preliminary details released about the University's economic impact on the state illustrates the important role that the University plays from a broad perspective. With shrinking budgets and economic uncertainty, making the case for the U has never been more important.

But beyond making the case for the University, communicators should look at how they can "make the case" for the important role that they play.

Think about all that communicators make possible... We expand the public's knowledge of important issues and engage audiences--alumni, students, the public, etc...--to support our respective causes. We raise awareness and in many cases, help raise funds as well.

Many communicators seek to make the case for their work through data gathered in readership surveys and web analytics. How have you illustrated your impact as a communicator? Please share your thoughts in the comment section.

You will see this "making the case" theme carried through our May conference programming. Stay tuned for more in the coming months!