Swimming in Lake Superior with the Communicators Forum

Not long ago I was reading a story in the New York Times about some hardy folks up north that do not shy away, evidently, from icicles in their beards. This summer, it seems, according the the U's Minnesota Sea Grant project, Lake Superior is on track for possibly its warmest waters on record. So grab your swimming suit and take advantage, and while you're there, recruit other Forum members who will be attending the Sept. 17 Forum event, "Effective Outreach to Target Audiences." It's an opportunity to learn all about internet marketing success, ice beards not included. More details below:

Effective Outreach to Target Audiences
Friday, September 17, 2010

3 p.m. Program, Weber Music Hall:

Marty Weintraub, founder of aimClear, and Manny Rivas, aimClear SEO account manager, will explain the tools that build internet marketing success: pay per click, search engine optimization, online marketing, using social media, technical audits, reputation monitoring, and driving traffic. What works, what doesn't and why? Marty Weintraub is in demand as a speaker on this subject and we are grateful to UMCF member Cheryl Reitan of UMD for arranging this program.  aimClear is an Internet-focused advertising agency with a national client base and is located in Duluth, Minnesota. It offers clients a full service array of state-of the-art services and best-in-class demographic research capabilities. Their practice centers around online marketing and their client list includes well known US publishers and household brands.

This program is co-sponsored by the UMCF, UMD Labovitz School of Business and Economics, UMD Communicators Counci,l and The American Advertising Federation.

4 p.m. Refreshments and networking with the Ad Fed, UMD communicators, and Labovitz School students

6 p.m. Drinks at Zeitgeist Arts Café

7 p.m. Dinner at Zeitgeist Arts Café

The Suites Hotel at Waterfront Plaza (Canal Park) is holding rooms at $85 (studio king suite, sleeps 2-4), $90 (studio double suite, sleeps 2-4), and $100 (one bedroom king suite, sleeps 2-6) for Friday, September 17. Reserve by phone and mention the UMD Communicators Forum. 325 Lake Ave South, Duluth 55802, 218-727-4663, www.thesuitesduluth.com. Booking deadline is August 17.

Saturday, September 18, 2010

9:45 a.m. Free tour of Glensheen Historic Mansion for UMCF members courtesy of UMD

Register online for the program. Book your accommodation directly with the hotel. We will contact registered members for dinner and Glensheen tour bookings. Carpooling is encouraged.