Are you getting through to your audience?

Is my publication worth the
money we spend on it? Measuring the effectiveness of communications products is both an art and
a science. Our September program, the first of the 09-10 year, was about tools and resources that can be used
in this search for information, and the experience of one communicator who recently went through this process.


Rhonda Zurn of the Institute of Technology wanted to find out whether
her college's print magazine was doing its job of reaching out to alumni. She was
prepared for the answer to be no, but a thorough, well conducted survey
determined that it was.

Andy Merrill of the U's Office of Measurement Services
talked about his office's ability to conduct research into the effectiveness of
websites, print pieces and other communications efforts at a discount to
outside firms. OMS has a unique perspective on University-wide communications
efforts and how each project fits in. In case you missed the program, you
may view the recording below.






In October, don't miss our program on Web 2.0: When is it
worth doing? Watch for details, coming on this blog soon.